How Fresh Paint Can Increase Your Eugene Home's Resale Value

Thinking of putting your house on the market? One of the easiest—and most cost-effective—ways to boost its appeal is surprisingly simple: fresh paint. A new coat can breathe life into tired walls, update dated interiors, and instantly increase buyer interest. Many painters Eugene Oregon homeowners trust agree that paint is one of the few home improvements that offers a high return without a high price tag.

In this post, we’ll walk through how painting impacts resale value, the best areas to refresh, and tips for choosing the right colors. By the end, you'll see why a few cans of paint might just be your best pre-sale investment.

First Impressions Matter: Boosting Curb Appeal

Let’s start with the exterior. Before buyers even walk in the door, they’re sizing up your home’s curb appeal. Chipped, faded, or peeling paint can signal neglect—even if the rest of the house is pristine. A freshly painted exterior, on the other hand, signals a well-maintained property and invites potential buyers in.

According to real estate professionals, homes with freshly painted exteriors often stand out in competitive markets. They not only sell faster but can also fetch a higher price. A clean, neutral exterior gives your home a polished look, and a bold but tasteful door color can add just enough personality to make your home memorable.

Inside the Home: A Blank Canvas for Buyers

Once inside, paint continues to play a powerful role. Neutral walls help buyers picture themselves in the space. If your interior is painted in bright or unusual colors, it might be worth repainting to appeal to a broader audience. Think warm whites, light grays, or soft taupes.

A fresh coat of paint can also brighten up dim rooms, make small spaces feel bigger, and even give the illusion of higher ceilings. Key areas to focus on include:

• Living room and dining areas
• Kitchen (especially if cabinets are outdated)
• Bedrooms
• Hallways and entryways

These are the spaces buyers pay the most attention to, and updating them can make a strong impression.

Painting for Profit: A Small Investment, Big Return

So how much can painting really increase your home’s value? While it depends on factors like local market conditions and the current state of your home, some estimates suggest that interior painting can yield a return on investment (ROI) of up to 107%, and exterior painting around 55%.

But beyond the numbers, painting helps you sell faster. In today’s fast-moving real estate landscape, first impressions can make or break a deal. A well-painted home not only photographs better for online listings but also creates an emotional connection that’s hard to ignore during walkthroughs.

Case Study: A Quick Turnaround with Paint

When a homeowner in Eugene was preparing to list their house, they decided to partner with Ash Painting for a full interior refresh. The walls had bold colors—red in the dining room, deep green in the kitchen—and scuffs in high-traffic areas. The team recommended a modern neutral palette and finished the job in just a few days. The result? Multiple offers within a week of listing, and a sale price $18,000 over asking.

Choose the Right Painting Partner

Painting isn't just about slapping on some color; it's an art that demands expertise. For the best results, work with experienced professionals who offer high-quality painting services in Eugene and understand how color impacts space and light. A local painting company with strong community ties and great reviews can make the process smooth from start to finish.

If you're in the Eugene area, consider getting a quote from a trusted team with a reputation for quality work and stellar service.

Conclusion:

Fresh paint is more than just a cosmetic fix—it’s a strategic move that can pay off when it comes time to sell. Whether you're prepping your home for the market or just want a fresh new look, don't underestimate the power of paint.

Ready to sell smarter? Reach out to your local painters and take the first step in boosting your home's value today.